Everyday Rewards
Working as senior copywriter in the Everyday Rewards brand squad, I was responsible for hero brand comms as the loyalty program rebranded from Woolworths Rewards to Everyday Rewards.
Part of this involved creating SEO-optimised articles to inspire and educate Australians on the ways they could maximise their Rewards points.
https://www.everyday.com.au/rewards/everyday-inspiration/maximise-your-everyday-rewards-points.html
https://www.everyday.com.au/rewards/everyday-inspiration/which-everyday-hero-are-you.html