Brand bios for THE ICONIC
Alannah Hill
Australian-born fashion label Alannah Hill has become synonymous with femininity since its inception, bestowing on its wearers a love of intricate details presented with dauntless flair. From voluminous ruffles and fine lace to beading and perennially trendy embroidery, Alannah Hill makes a statement piece out of every item, balancing the bold with the feminine.
Perfect for the confident gentlewoman who dabbles in patterns and monochromatic designs alike, this collection shines a light on whimsical floral patterns as well as A-line silhouetted coats rendered in minimalist grey, plum red, and navy hues. Magnolia prints with a deep burgundy base adorn 1950s-style dresses, while embellished cardigans and cosy faux-fur coats embody an effortlessly chic aesthetic. From high-waisted pleated skirts and velvet mini dresses to leather jackets and jewelled blouses, Alannah Hill has everything you need to carry you from dawn to dusk.
Peruse through the pussy bow blouses and gently flowing printed skirts on THE ICONIC to add further appeal to your desk-to-dinner edits. Elevate the staples in your wardrobe with sophisticated pieces that still remain feminine, and browse THE ICONIC today for our select collection. With new arrivals constantly trickling in, we guarantee you’ll love the classy and extensive range we have on offer.
Source: https://www.theiconic.com.au/alannah-hill/
FWRD The Label
FWRD The Label exemplifies the finest of contemporary womenswear. Their collections are indicative of the brand’s commitment to the modern day gentlewoman, providing options that will effortlessly slip into your essentials rotation. The chic, no nonsense appeal of impeccable tailoring and sleek silhouettes make FWRD The Label the ultimate go-to for the woman who loves to accessorise. Pair one of their classic, minimalist little black dresses with endless varieties of jewellery that will complement a refined sartorial presence.
FWRD The Label are steeped in the legacy of classic sartorial quality, but have relocated past reflections to the modern age. From chic workwear blazers, goes-a-long-way trenches to simple camis and sleek midi-dresses, this label has built a collection which provides both comfort and versatility for an on-the-go lifestyle. The business blouses are rendered in versatile hues – from jet black to refreshing pastels that are ideal to don as the week trails off to the approaching weekend. Workwear skirts feature subtle and nuanced detailing, such as vented hems and asymmetrical finishes.
Shop a carefully curated FWRD The Label collection here at THE ICONIC for a contemporary boost to your minimalist styling.
Source: https://www.theiconic.com.au/fwrd-the-label/
Band of Gypsies
Los Angeles fashion label Band of Gypsies portrays contemporary bohemian luxe with its confident tribal-inspired wear that caters to the free spirited woman in styles that can be worn all year round. From relaxed sweaters to flowing dresses, the brand's signature all-over bold prints will make a graceful and self-assured impact in your wardrobe.
Inspired by the female musicians at the height of 1960s rock and roll scene, including Stevie Nicks, Janis Joplin and Joni Mitchell, there is a musicality to these garments, from delicately draping ruffles to tonal blouses and harmonious paisley prints. The free-spirited clothes have a penchant towards the loose-fitting and relaxed, allowing for freedom of movement in tune with the brand’s self-described tribal aesthetic. A Band of Gypsies wearer charges to the beat of their own drum, draws inspiration from their travels to create a worldly aesthetic, and is not afraid to accessorise with rustic hats, a myriad of bangles and fringed ankle boots.
The powerfully feminine outfits in THE ICONIC’s handpicked edit epitomise an uninhibited elegance that can be seamlessly incorporated into your weekly wardrobe rotation, whether it be for casual wear, events or workwear. Select from a range of items to make an offbeat sartorial streak.
Source: https://www.theiconic.com.au/band-of-gypsies/
Arms Of Eve
Arms of Eve is an Australian born fashion label which aims to celebrate the inherent power and ubiquitous strength of all women. The label encompasses seaside charm, while honouring traditional artisanal techniques of handmade weaving. So too does the brand weave a story of the earth’s beauty, using natural freshwater pearls and shells as the heroes of the handmade jewellery.
Founder Kerryn Leigh draws upon her many pencil sketches that have been living within the pages of her travel journals and sketchbooks from her early beginnings in Johannesburg, to Sydney, Los Angeles, and beyond. Arms of Eve draws inspiration from a wanderlust mindset with its impressive array of accessories – from delicate pearl earrings to charming bohemian drawstring bracelets that add rustic charm to any arm. Strikingly beautiful cowrie shells are gold-plated while the brand's gorgeously woven straw bags and wide brimmed hats are ideal for street to beach adventures with friends.
Shop Arms of Eve on THE ICONIC where you will discover an extensive range of exquisite accessories. Purchase a stunning piece for yourself or your loved ones that will be cherished for years to come.
Source: https://www.theiconic.com.au/arms-of-eve/
Arnhem
Byron Bay born fashion label Arnhem was created by Arnhem Bickley, whose unique childhood travelling around Australia with her parents living the minimalist life imbues a wanderlust into each of her designs. The wilderness and natural beauty of her surroundings continues to inspire Arnhem’s collections, complementing a traveller's edit with a distinctly Australian charm.
Each expertly crafted bohemian garment portrays a sense of nostalgia for summery childhood pasts, highlighted by buttery yellows, marigold tones, earthy terracottas and lively spring greens. An adventurous mindset is evident through a wide array of loose, relaxed fit dresses that won’t hamper your movement or disturb your comfort on your daily travels. Silk and organic cotton make up much of the brand’s fabric repertoire, resulting in luxuriously flowing silhouettes and languid effects.
Vintage-inspired floral prints make their presence known in THE ICONIC’s carefully considered edit of Arnhem styles, effortlessly bringing together classic design with trendy, contemporary details including charming tassel embellishments, off the shoulder numbers and midi dresses. Our range of Arnhem blouses, dresses and shorts will take you from street to beach, creating a free-spirited appeal for your daily wear or relaxed holiday style.
Source: https://www.theiconic.com.au/arnhem/
Louise Misha
Louise Misha is a whimsical, vintage-bohemian inspired brand, founded in France by two friends and ideated from a life-changing trip to India. With delicate romantic appeal, the brand crafts exquisitely beautiful clothing and accessories for girls and women, highlighting handcrafted macrame and embroidery with irresistibly feminine Parisian flair and unmatched effortlessness.
Louise Misha’s striking kidswear designs are full of poetry, imparting impeccable tailoring, muted pastels and pops of bold-and-pretty colours that will deftly weave their mark in any wardrobe. The label casts a spotlight on cotton canvas fabric, a favourite of many a painter, reflecting the detailed, artistic quality of their designs that prioritise both comfort and a keen sartorial approachability. From artfully woven ruffle dresses and onesies to a range of charming accessories with the brand’s iconic tassels, the unique pieces from each collection also make cherished, thoughtful gift ideas with a sweet-and-dainty appeal.
At THE ICONIC, we adore the gorgeous and graceful collection of tops, cosy knits and lightweight pants produced by Louise Misha. Their intricate embroidery hallmark and swathes of ruffles make you long for carefree days of yore best held in warm, sun-soaked reaches of childhood memory. The label is truly a masterpiece of bohemian wear, turning vintage style into an artform.